Purva Estrella Launches in Mumbai Andheri West, Crosses ₹800 Cr Sales
Puravankara Marks Entry into Mumbai's Redevelopment Segment with ₹800 Crore Purva Estrella Launch
Puravankara Ltd marked a defining entry into Mumbai's redevelopment segment, recording sales exceeding ₹800 crore at the launch of its first redevelopment project, Purva Estrella at Lokhandwala Circle, Andheri West. The project launched on February 20, 2026, signaling the company's expansion into one of Mumbai's most active market segments.
Phase 1 of the launch witnessed exceptional traction, with 85% of its initial inventory already absorbed. The rapid uptake underscores sustained demand for premium residential housing in western Mumbai and reflects buyer confidence in developer execution and product quality.
Product and Pricing
Purva Estrella offers premium 2, 3, and 4 BHK residences with ticket sizes ranging between ₹3 crore and ₹7 crore, in line with prevailing benchmarks for high-quality redevelopment-led housing in Mumbai. The project spans a 3-acre address in Lokhandwala, a locality known for proximity to commercial hubs, schools, and retail destinations including Infiniti Mall.
Oshiwara Metro Station is within 5 minutes, New Link Road within 3 minutes, Andheri Railway Station approximately 10 minutes, Mumbai International Airport around 25 minutes' drive, and Infinity Mall 7 minutes away.
Market Context
The strong response signals a clear and structural shift in homebuyer preference towards design-led and wellness-centric residences, where execution certainty, transparency, and long-term asset value are paramount. Andheri West has emerged as a redevelopment hotspot, with multiple large-scale projects in motion across the locality.
Puravankara's Redevelopment Push
Founded in 1975, Puravankara Limited is one of India's most admired and trusted developers, with a family of 55,000+ happy residents and a track record of approximately 20 million square feet of projects: ~12.8 million square feet completed and ~7.2 million square feet of ongoing projects.
Purva Estrella represents the company's inaugural redevelopment venture in Mumbai, though Puravankara has rapidly built a substantial pipeline. Over the past two years, Puravankara has built a strong redevelopment pipeline in Mumbai, with projects in prime locations such as Breach Candy, Pali Hill, and Lokhandwala. The company has acquired redevelopment rights for a 1.43-acre residential society in Malabar Hill, offering 0.7 million square feet of development potential with an estimated Gross Development Value of ₹2,700 crore.
Puravankara's redevelopment portfolio in Mumbai now stands at 4.25 million square feet with a potential GDV of ₹10,500 crore. The company is set to further strengthen its Mumbai presence with upcoming launches in Thane, Malabar Hill, Breach Candy, Pali Hill, and Chembur, with approvals already received for Thane, Pali Hill, and Breach Candy.
During the first nine months of FY26, Puravankara strengthened its development pipeline, adding over 12.7 million square feet of potential developable area with an estimated gross development value of approximately ₹13,900 crore across key markets, including Bengaluru and Mumbai.
Execution as Differentiator
In a sector historically challenged by fragmented delivery, Puravankara's legacy of trust, institutional processes, and consistent track record of timely execution are emerging as key differentiators, positioning it as a preferred real estate brand for both societies and discerning homebuyers.